Clothing

Circle Sun Women's T-shirt. Laid back colors and design to show off your mountain bike love.

Colorado Wheel Flag Men's T-shirt. Pardon the pun, but this one is wheelie cool!

Dino Chasing Biker Boy's T-shirt. Dinosaurs and bicycles put Fruita on the map. We also have the Colorado river, pizza, lots of sheep and cattle. Oh yea, and a weekly rodeo with mutton busting if the little rippers still have some energy to burn!

Dino Chasing Biker Women's T-shirt Dinosaurs and bicycles put Fruita on the map. We also have the Colorado river, pizza, coffee and lots of sheep and cattle. Oh yea, and a weekly rodeo! But we could only fit two things on this shirt, so maybe we can pay homage to Fruita's other awesomeness next time.

Fruita License Plate Men's T-shirt. Iconic. The highly recognizable Colorado license plate coupled with the state's coolest mountain bike destination. Nuff said.

Fruita License Plate Women's T-shirt. Iconic. The highly recognizable Colorado license plate coupled with the state's coolest mountain bike destination. Nuff said.

FRUITA USA MEN'S T-SHIRT. Look good and gain street cred while representing Fruita USA, and Over The Edge.

Girl's Love Dirt Youth T-shirt. The little shredders want to represent as well!

Custom OTE Fruita Longsleeve Trail Jersey Made by Pactimo

Origami Mountain Women's T-shirt. Subtle design with all the good stuff, including a little shout out to our favorite MTB destination and shop.

Sunset Circle Women's T-shirt. Fun colors, a snazzy distressed look, and a legit MTB silhouette.

Custom OTE Fruita Longsleeve Trail Jersey Made by Pactimo

Custom OTE Fruita Short Sleeve XC Jersey Made by Pactimo ATTENTION: These are "race fit" jerseys, if you want a more relaxed fit please order a size up from your traditional size.

Icon is the perfect year round staple. It excels both on and off the mountain in all conditions. This simple design uses our ultra-lite Merino Air-Con fabric. Nature's climate control - It keeps you cool when you're hot, warm when its not. Pack less. Do more. 

Icon is the perfect year round staple. It excels both on and off the mountain in all conditions. This simple design uses our ultra-lite Merino Air-Con fabric. Nature's climate control—It keeps you cool when you're hot, warm when its not. Pack less. Do more. Fit: Standard Features: - Anti odour - Temperature regulating - Breathable - Straight hem. - Fabric: Merino Air-Con Weight: 140gsm Blend: 83% Merino Wool 13% Nylon 4% Elastane

Designed for long rides and multi-day adventures in all conditions. The Redwood is the ultimate enduro jersey because it’s not always sunny when you want to ride. Redwood uses our Merino Air-Con 140. Nature's climate control - It keeps you cool when you're hot, warm when its not.

SWAT (Speed wicking absorption technology) headband keeps the sweat out of eyes and Eventure Knit fabric dries 4 to 5 times faster than cotton. - Eventure Knit Terry liner maintains comfort while also wicking moisture - Machine washable - Unisex and one size fits all

- All the benefits of a Halo Headband in the form of a cycling cap for extra sun/rain protection - Full head coverage to wick sweat and protect from the sun - Patented Halo Technology channels sweat away from eyes - Dryline fabric, one size fits all

- Patented Halo Sweat Block Seal channels Sweat away from eyes and face - Dryline fabric absorbs Sweat - one size fits all - Made in the U.S.A.

- Full head coverage to wick sweat and protect from the sun - Patented Halo Technology channels sweat away from eyes - Dryline fabric, one size fits all

- For maximum sweat absorption and sun protection - Micro mesh top allows heat to escape - One size, works great under helmets

The Ambient 2.0 combines a water- and wind-resistant, breathable soft-shell upper with AGrid thermal fleece lining and an AX Suede palm for warmth, water resistance, and amazing dexterity. It's light enough to wear for long rides, and warm enough to fight off temperatures that hover above freezing. - Super Fit engineered three-panel design - Soft-shell nylon with enhanced DWR treatment - Water-resistant AX Suede microfiber palm - Touchscreen Technology for use with mobile devices - Reflective detailing - Optimized gel padding - AGrid anti-microbial thermal fleece lining - Temperature rating of 40 - 55 degrees F / 4 - 13 degrees C

Giro’s Ambient Headband is great for cool days when a full hat is too much. Large ear flaps and thermal fleece lining keep you warm and comfortable for the whole ride. Smart Seams let you wear the Ambient under virtually any helmet without pressure points, so you can happily concentrate on the road ahead. Details: The Ambient Winter Headband will give you the extra coverage you need to defeat cool winter temps. As the perfect addition for winter and fall rides, the Ambient Winter Headband has a thermal fleece lining and keeps your ears covered with built-in ear flaps. With an 86% polyester and 14% fabric construction, you can expect warm ears that feel cozy, plus it will fit within a variety of helmets.

The Blaze 2.0 features a mid-weight, insulated soft-shell upper and an AGrid thermal fleeced interior to offer the warmth and dexterity needed for riding, training, and racing in cool conditions. Plus, it offers the convenience of Touchscreen Technology for easy interface with mobile devices. - Super Fit engineered three-panel design - Soft-shell nylon with "flame laminated" DWR treatment - Microfiber palm - Touchscreen Technology for use with mobile devices - Reflective detailing - Optimized gel padding - Temperature rating of 45 - 55 degrees F / 7 - 13 degrees C

The Bravo Gel is Giro’s most popular glove, and now there's reason to love it even more. This versatile glove features optimized gel padding that delivers Giro's exceptional Super Fit ergonomic design and high-quality construction at an affordable price. The updated design features reflective finger pulls, more technical construction for improved comfort and a larger Velcro closure for easier use. The cuff has been redesigned to eliminate the binding material, making it more streamlined against your wrist to improve comfort. It’s the perfect choice for riders who prefer the feel of a more traditional padded glove, with comfort and performance that rival gloves costing twice as much. - Moisture-wicking four-way stretch, breathable mesh - Highly absorbent microfiber wiping surface - Updated low-profile Velcro closure - Super Fit engineered three-panel design - AX Suede microfiber palm - Sonic-welded pull tab - Optimized gel padding

The Bravo Gel LF is a gel-padded, comfortable glove that delivers Giro’s Super Fit ergonomic design and high-quality construction at an affordable price. The updated design is clean and simplified, while featuring more technical construction and a larger Velcro closure that's easier to open and close. The cuff has been redesigned to eliminate the binding material, making it more streamlined against your wrist to improve comfort. It's a great choice for riders who want a light, versatile full-finger glove with the feel of traditional padding. - Moisture-wicking four-way stretch, breathable mesh - Highly absorbent microfiber wiping surface - Updated, low-profile Velcro closure - Super Fit engineered three-panel design - AX Suede microfiber palm - Sonic-welded pull tab - Touchscreen Technology - Optimized gel padding - Clean, simplified design

Versatility at its most cushioned The all-new Bravo II Gel is packed with performance and comfort features. From the Renew Series™ Recycled AX Suede® palm to the lightweight and breathable stretch woven back of hand, this glove will take you everywhere you need to go. Additionally, 3mm gel padding provides relief from the bumpiest roads to the grittiest of gravel and hidden palm-side finger pullers aid easy removal. FEATURES - RENEW SERIES™ — Renew Series materials and products contain a significant percentage of recycled content (by mass) helping to reduce impact on the planet . - SUPER FIT ENGINEERING — Super Fit Engineering is a proprietary process that guides the fit, design, and patterning of every Giro glove for maximum comfort and performance. By carefully tailoring the palm, fingers, and padding zones to match the shape and size of the hand, Super Fit Engineering reduces bunching and discomfort while enhancing grip, bar feel and the effectiveness of the padding. And with as many as six sizes available per model, almost any rider can find a great pair of gloves to match their needs. - THREE-PIECE PALM CONSTRUCTION — Our unique 3-piece palm construction tailors the fit of our gloves to reduce bunching, and allows your hands to move naturally for enhanced control that doesn't compromise bar feel. By designing each part of the palm to mimic a hands features and articulation, Giro gloves increase grip and provide a superior level of protection for the entire hand. - AX SUEDE® — AX Suede® is a premium microfiber that remains supple and grippy while offering proven durability. - REFLECTIVE DETAILS — Reflective details enhance visibility at nighttime or in low-light conditions when illuminated by a light source, such as headlights, by returning the light back toward the original source and reaching the automobile driver's eye.

The Bravo Jr. glove has been specifically tailored for young riders' hands and features optimized padding to reduce impact for better rides with Mom and Dad.

Protect your arms from the sun's strong rays with the Chrono UV Arm Sleeves. The Wikpro fabric provides superior wicking performance to keep you dry and cool, while offering UPF 50+ protection. They have enough stretch to allow freedom of movement, while staying comfortably in place on your body. When keeping the sun's rays off your skin is a priority, the UV Arm Sleeves are an essential piece of kit.

Every condition full cushion Whether it's beating hand-fatigue on the 3rd lap of a 4-lap race or just taking the edge off your favorite rocky trail, the DND Gel could be just what you're looking for. We've added 3mm of optimized gel padding to our Renew Series™ AX Suede microfiber palm, which teams up with a Renew Series moisture-wicking knit polyester backhand - and that all-important soft-yet-absorbent microfiber nose wiper. It's hard to improve on the basic brilliance of our best-selling mountain bike glove, but the DND Gel just might be the comfort answer to all your riding questions. FEATURES - RENEW SERIES™ — Renew Series materials and products contain a significant percentage of recycled content (by mass) helping to reduce impact on the planet. - SUPER FIT ENGINEERING — Super Fit Engineering is a proprietary process that guides the fit, design, and patterning of every Giro glove for maximum comfort and performance. By carefully tailoring the palm, fingers, and padding zones to match the shape and size of the hand, Super Fit Engineering reduces bunching and discomfort while enhancing grip, bar feel and the effectiveness of the padding. And with as many as six sizes available per model, almost any rider can find a great pair of gloves to match their needs. - THREE-PIECE PALM CONSTRUCTION — Our unique 3-piece palm construction tailors the fit of our gloves to reduce bunching, and allows your hands to move naturally for enhanced control that doesn't compromise bar feel. By designing each part of the palm to mimic a hands features and articulation, Giro gloves increase grip and provide a superior level of protection for the entire hand. - AX SUEDE® — AX Suede® is a premium microfiber that remains supple and grippy while offering proven durability. - REFLECTIVE DETAILS — Reflective details enhance visibility at nighttime or in low-light conditions when illuminated by a light source, such as headlights, by returning the light back toward the original source and reaching the automobile driver's eye.